Bookies often 'boost' a selection as a promotional offer to existing customers, meaning they increase the odds. However, they often do their research and deliberately boost selections that are unlikely to win, just backing these selections alone will lose money over time.
We recommend only choosing boosted selections that create a matched betting opportunity to make a guaranteed profit in the long run. In this post we'll explain exactly how to do that.
How to profit from the price boosts matched betting strategy
We can only profit from price boosts if the boost provides value. That is, the odds offered due to the boost are greater than the fair odds for the selection, as per betting exchanges. See an example below:
PaddyPower boosted Haaland to have a shot on target, from 1.2 to 2.0. The 'true' odds (on the exchange) of Haaland to have a shot on target is actually 1.56.
The odds are higher on the boost than the exchange. This is a boost we want to capitalise on as a matched bettor.
By laying £12.82 (£7.18 liability) on the exchange, both outcomes return £20.
We guarantee £2.82 regardless of the real life outcome. This is an example of how we can use matched betting to lock in guaranteed profit:
If Haaland hits a shot on target, we profit £10 on PaddyPower, and lose £7.18 on the exchange (liability). £2.82 profit
If Haaland doesn't hit a shot on target, we profit £12.82 on the exchange, and lose £10 on PaddyPower. £2.82 profit
Account Longevity
The best part about the boosts matched betting strategy is that, so long as they're not the ONLY bets you place, bookmakers are unlikely to restrict your account as these are bets they expect all average punters to place.
This makes it an easy rinse and repeat strategy to make money consistently month to month!
How to find boosts for matched betting
The only real way to find boosts that are worth matched betting is monitoring all the bookies on a daily basis, and comparing the odds to the fair odds on an exchange. Below is a list of the bookmakers that typically offer the best boosts:
PaddyPower/Betfair
Bet365
William Hill
The Pools
Skybet
Betway
Monitoring boosts on a daily basis and comparing to the exchange can be incredibly time consuming, especially when there's big events on such as Cheltenham, or a busy Premier League weekend.
If you'd prefer the work done for you, we constantly monitor betting exchanges and boosts to deliver matched betting alerts directly to your phone in our Matchedbettingclub premium Telegram channel. See an example below:
